Cannes Lions
TBWA\TEQUILA SINGAPORE / CARLSBERG / 2012
Overview
Entries
Credits
Execution
When enough condensation from your Corona saturates the coaster, the paper stock beneath shows through more, exaggerating the drop shadow design around the logo to make it looked blurred. A gentle reminder that you might feel great, but you probably wouldn’t drive so great.
Outcome
Our client used Singapore as a test market for the coaster and due to its success; Corona will now be rolling the coasters out across the region.
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