Cannes Lions

STELLA ARTOIS BEER

DRAFT, Chicago / STELLA ARTOIS / 2005

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Overview

Description

The Lost Souls Web Ring is an immense and largely 'unbranded' brand experience/game set in a world where Stella Artois is so 'reassuringly expensive' you'd sell your soul to drink it. The separate sites, emails, text messages, all work both on their own and together to tell an interactive story. Three print ads began the experience, and we commissioned editorial concealed websites related to the advertising.

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