Cannes Lions

Table Drop

ANOMALY, Toronto / STELLA ARTOIS / 2023

Film
Supporting Content
Demo Film

Overview

Entries

Credits

Overview

Background

Stella had two big ambitions for this commercial. The first was to solidify its role at meal time, reminding us that some of the best moments in life happen when we connect around a table of shared food and drinks. The second was to reintroduce the brand to its next generation of consumers in a fresh and youthful way.

Just as the characters in the spot move from a dull and disconnected world to one of connection and lively enjoyment, Stella seized this opportunity to propel the brand from its more traditional roots to a place of playful vibrancy and style reflective of the modern world.

Execution

The key to making this film as convincing as possible was striking the perfect balance between what was practically captured in camera and what was computer generated effects. Although real actors were filmed at an actual table the entire building was stitched together in CG.

Each scene was so complex and intricately detailed it was necessary for us to divide everything into layers, breaking down and identifying each of the moving parts, and then blending our CG floors and CG debris with the practical floors and practical effects in order to achieve a harmonious end product that looked completely real. Once this was achieved all of the lighting effects and shadows then had to be applied to each of the environments, foreground elements, background elements, debris to make it as realistic as possible.

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Shortlisted Cannes Lions
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2018 Stella Artois "Buy A Lady A Drink"

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