At the core of the Vending Machine Red campaign is punk spirit.

Stimulating active speculation among consumers by keeping Coca-Cola’s involvement hidden and maintaining the intent and identity of the campaign’s creator a secret.When RED made an appearance, we made sure that it was done guerrilla-style, i.e. without prior announcements that he was coming.

As a result, we succeeded in creating buzz:(i.e. Approx. 1.3 million hits on youtube/ Featured in a variety of media )Contributed to the sales of Coca-Cola by helping Coca-ColaZero achieve its annual sales goal in September.