The program's name, Co:Labs, is a playful expression of the collaboration and innovation that is at the heart of the program; all classes taught at the festival were "mashup workouts", in which trainers from different tribes partner together to teach a one-of-a-kind workout and/or are fueled by live music collaborations. Co:Labs truly captures the spirit of the mashup of Fitness x Culture.

The Propel Co:Labs Fitness Festival combined the energy and power of 40+ workouts from LA, NYC, Miami, Denver, and Chicago to create a jam-packed fitness fueled weekend.

The event was a true celebration of the inspiring power of fitness and music, where the country’s hottest fitness instructors and musical acts came together to offer unique, never-before-seen fitness classes.

The classes were set to live musical performances from Big Boi, AlunaGeorge, Spencer Ludwig and Gabriel Garzon-Montana, creating the ultimate adrenaline pumping experience for the Propel fitness community.

The Propel Co:Labs Fitness Festival created the innovative experience of combining group workouts from some of the boutique fitness industry’s most influential trainers with live performances from some of music’s hottest acts, including Big Boi and Alunageorge.

Examples: Big Boi x Prevail Boxing, Alunageorge x Playlist Yoga

In addition, the Propel Co:Labs Fitness Festival offered premium amenities and activities from some of the most influential names in the wellness space. From salads and bowls by Sweetgreen and customizable gear from Bandier to a GlamSquad braid bar and group meditation from Inscape, the Fitness Festival’s highly curated environment was filled with partners who are setting the tone for the passionate exerciser community.

The Inscape experience in particular utilized dynamic motion-sensitive visuals to make the intimate, immersive space come alive throughout the group meditation.

• Industry Day: 286 tickets sold

• Consumer Day: 948 tickets sold

• Social impressions: 70,480,847

• Earned media impressions:

- Placements: 278

- Impressions: 564,709,651

- Ad Value: $102,201,325

• 360° Optimized brand experience

• Propel influencer & PE community building

• Integration of relevant wellness & lifestyle partners

• Strengthened partnerships & brand education

• Introduction of live music performance x instructor workout pairings

• Diverse content capturing opportunities

• Impactful PR through blogger and media relations

11 Media attendees

25 Fitness Influencer Partners

30+ Fitness Bloggers and Influencers

25+ Influencers across Lifestyle & Fashion verticals attended

Propel IG PROFILE VIEWS +219% MONTH OVER MONTH, 27.4M VIEWS IN 7 DAYS IG FOLLOWERS +19%,

1,788 Mentions of Co:Labs Fitness Festival detected on social

70,480,847 Potential Impressions:

• 29,165,743 Instagram

• 26,264,507 Facebook

• 15,050,597 Twitter

~$558,000 in earned reach through all posts

•PLACEMENTS: 273

•IMPRESSIONS: 564,492,651

•AD VALUE: $102,197,535