Unlike time-consuming Pre-Rolls, Rocco guys pushed the skip ad button and promptly started the video right before the obligatory 5 second time limit.

For the young teens bored of TV commercial breaks, Rocco came up with a banner surprise. Using two ad formats together, Rocco doubled attention and effectiveness. Turned the irony to utility.

The TV banners are used as reminders at a reasonable cost and put the young audience

in the shoes of the guys in the TV commercials.

This “empathic” idea jumped on interactive platforms and went on combining the real with the digital.

Rocco ads reached over 3 million people on digital platforms.

Within only 1 month; Rocco Strip sales increased 19,5%;

Rocco Compressed Candy sales increased 20,4%

and Rocco Lolypop sales increased 30%.

The market share of Rocco Lolypop increased 10% compared with the same period the last year.

The number of people who say “Rocco brand is representing me” increased 30% and “I’m proud to consume Rocco” increased 50%.