Cannes Lions

Wear The Nation

GOOD PEOPLE, Cairo / COCA-COLA / 2019

Film

Overview

Entries

Credits

Overview

Execution

Much like all our other football content, our music video was catchy, cool and utterly silly. Silly enough to get millions’ attention in the massive clutter. In true honor of the occasion and its real rituals, our video iconically featured World Cup Panini cards. The entire film was said through Paninis, but rather than featuring the stars we didn’t have rights for, we featured our own stars, the real Egyptian fan!

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