It not only became the absolute lifesaver to all moms that could be used anytime and anywhere on their smartphones, but it served as a solid path to engage the target with the brand.

4.1 mil views in over 130 countries

In the first month after launch, the movie was used by 6.3 mil mothers around the world, and obtained free publicity worth over 48 thousand USD. It became indispensable to all moms, as their appreciation was reflected in the sales, which instantly outstripped its formerly invincible competitor to become #1 in the market.