Cannes Lions
THINKERBELL, Melbourne / LION / 2020
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Furphy [fur-fee] Noun. Australian. A rumour or tall tale, often exaggerated and shared… also a refreshing beer. The Unbelievable Kick, is the first furphy told by the beer that shares the same name. Set in an Australian pub, a barman tells a tale of an Australian Rules football player who won a game by kicking the ball so hard it split in two.
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