Hipsters are a well-defined and easily recognised group within Australia, alive and thriving in single-origin coffee joins throughout the nation

Launched in 2017, Dare Cold Pressed was designed to compete with proper barista-made coffee, not just other iced coffees. To sell it’s genuine cold pressed coffee credentials, we enlisted the help of the global icon of coffee snobbery; the hipster. Which was easy, because they seem to be drawn to it like rats to a grain silo.