This is the Coca-Cola world cup campaign. The main idea is that, come the world cup, no matter who you are, no matter what you think about football, no matter where you stand politically or economically, everybody is united. This thought was taken to the extreme, affirming that even animals, plants and things go crazy. And because they lack arms to cheer with (a typical latin-american football fan gesture), we invented the fan-a-lizer (basically, two red arms, one holding a coke, the other one free to cheer).

The tv ad enumerated a lot of people/things/vegetables/animals that were cheering for the national team. Whoever lacked arms, was using the fan-a-lizer instead.

The posters and print ads also showed the characters.And most importantly, there was a huge guerrilla campaign, placing fan-a-lizers virtually everywhere, from a lamp post to an actual football stadium.