Cannes Lions
DOUBLEYOU, Barcelona / COCA-COLA / 2007
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Description
A teaser campaign before the launch of the new Aquarius "cola" in Spain. To get everyone in the mood, this campaign tries to say - without saying it - the new taste of the drink.
In the interactive actions, the Aquarius Cola can is shown by means of the personalization of different animals that have tails. The animal can't be seen, only its tail and the can.
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