Cannes Lions
WIEDEN+KENNEDY, Portland / COCA-COLA / 2012
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When we were asked to bring Coca-Cola’s Polar Bears back for Super Bowl XLVI, we updated not only the bears themselves but also our approach to Super Bowl advertising.We created a digital-first integrated campaign that had the animated Polar Bears rooting for opposing teams and reacting to the game, live.When our television spots aired, they also appeared to be reacting to the game. Multiple versions were produced and aired based on how the game was going.
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