Cannes Lions

The Extra Strength Vodka Packaging

SCHOLZ & FRIENDS, Berlin / PARTISAN / 2017

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

To highlight the high alcohol content of the Partisan Vodka, we created an iconic bottle shape that has the form of a bottle after several strong drinks: doubled.

Execution

In an intricate and complex process, a limited number of blown glass ‘double bottles’ have been produced and provided with a high-quality label. The execution of the design supports the ‘doubling’ effect graphically and typographically. The design supports the idea not only by doubling the layout but also reinterprets the ‘doubling’ effect by creating a design language that plays with transparencies, overlaying typography and hatching patterns.

Outcome

Spreading the design on social media and design blogs lead to a stronger demand of the customers for the product. By providing selected bars with the limited edition bottles the number of bars that permanently offer Partisan Vodka increased by 20 percent.

Similar Campaigns

6 items

GROCERY STORE

KING, Stockholm

GROCERY STORE

2013, ICA

(opens in a new tab)