Cannes Lions
72ANDSUNNY, Amsterdam / COCA-COLA / 2020
Overview
Entries
Credits
Execution
Never before has stupidity been shot so beautifully. The cinematography of “Idiots Are Amazing” draws from the dramatic world of sports commercials. The over-the-top seriousness of each shot plays to the film’s playful juxtaposition, elevating “idiots” to the cinematically rich film world before transitioning to that of raw internet videos. The earnest portrayal sets the stage for the reveal.
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