Cannes Lions

Fanta - In the Name of Play

72ANDSUNNY, Amsterdam / COCA-COLA / 2020

Film
Film

Overview

Entries

Credits

Overview

Execution

Never before has stupidity been shot so beautifully. The cinematography of “Idiots Are Amazing” draws from the dramatic world of sports commercials. The over-the-top seriousness of each shot plays to the film’s playful juxtaposition, elevating “idiots” to the cinematically rich film world before transitioning to that of raw internet videos. The earnest portrayal sets the stage for the reveal.

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