The Life Taste Good campaign was the launch of new Coca-Cola branding message and was closely integrated with the offline campaign. Utilising attention getting and highly visible rich media creative, the online media campaign was developed around awareness and not click-thru rates - although the overall click-thru rates exceeded industry averages without utilising a call to action or an offer. The programme successfully launched 96 total units for a 3 week campaign, including many first ever units for Coca-Cola, media partners and media vendors including: Superstitials with downloads to view TV spots, download ScreenMates an dscreensaver Coca-Cola ScreenMates unit downloaded and sent virally DHTML unit on AskJeeves. Objectives: Develop a large-scale, short-term marketing programme that delivers a branding message integrated with the offline launch of the "Life tastes good" campaign. Also to resonate "storytelling" theme an dvision of the campaign. Directly parallel offline work for maximum synergy, directly lifting from the creative when possible. Target group: Consumers 13-49 with a focus on teens and young adults.