We wanted groupies, fans and rockers to be a part of this event and to record it any way they wanted. That´s why we gave them the thing they like best. The thing that only Red Bull could give them: WINGS!To jump around, to shout, to vitalise their bodies and minds, and to climb on top of a friend and enjoy the high view.Best of all they got a big reward for doing it: 2 Red Bulls for the price of 1.

With a very small investment we topped the 70% sale expectations.We gave life to our expression: Red Bull gives you wings.