45 second excerpts from the films then ran on TV, each of them ending just as the good stuff is about to happen, and each one of them ending with someone raising their finger to their lips to say Shhh…. Followed by the words “For a mature audience” together with details of the web site where you could watch the rest of the films, and see the good stuff.

The campaign has already hit 4,000,000 of viewership and is increasing each day.