Nowadays we can find millions of food reviews on websites or social platforms but is difficult to trust if they are 100% true or not.

We look to reinforce the positioning of Coca-Cola as the ideal beverage for family meals, under the Coca-Cola Meals umbrella.

The objective was to get directly into the moment of consumption and generate organic conversation.

We developed an app that, by face recognition, made a review analyzing gestures of the ones having their first bite. Analyzes grimaces, smiles, opening and closure of eyes and inclination of eyebrows. Capturing that moment where it’s impossible to lie.

We also created a ranking where we can find the best dishes of the region and their respective reviews, made by real people.

We developed an app that analyze people's faces while they taste food, along with Coca-Cola and Gourmet Channel, available for Latin America.

This is how we managed to be present in this consumer moment, generating conversions and launching a new social network that offers something that was never seen before: more honest reviews.

We developed an app which started working on 23rd April 2018 and it is still available nowadays. The app was promoted across social networks, including Coca-Cola Latin America and El Gourmet platforms.

. #HonestReview was Latam´s trending topic.

. More than 30000 downloads.

. The app became a Social Media Network for Foodies, and a “Wikipedia” of local dishes.