Cannes Lions
DENTSU LHS, Kuala Lumpur / COCA-COLA / 2020
Overview
Entries
Credits
Execution
The film spreads message of hope & positivity by telling two sides of the story during Coronavirus pandemic panic. It celebrates everyday resolve and human spirit in fighting the contagion and juxtaposes it against the negative representation of the world people witnessed and experienced during the pandemic. In an overtly optimistic tone, film uses the short video clips and images of real people from all around the world - frontline workers, friendly neighbours, people celebrating elderly relatives’ birthday in a physically distanced reality etc. highlighting their determination to overcome the difficulties. A popular, peppy and positive soundtrack ("Superheroes" by The Script) is used in the film to make the messages relevant and the film share worthy. It ends with a tagline thanking the heroes of humanity for "filling the glass with kindness and hope", thereby reminding everyone that there is always a hope if you think positive.
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