Eurobest

Piquentum St Vital 2014

STUDIO SONDA, Vizinada / VINSKI PODRUM BUZET / 2016

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Overview

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Credits

Overview

Background

A label for natural wine from untreated vineyards,1245 bottles. The producer’s motto is: "Nature creates, I'm just transferring". That’s why his wines are so honest, every year different, depending on how nature behaved. And with its particular educational component, the label tries to follow the producer's aspiration to expand the understanding of nature.

Execution

A wine produced by nature deserves a label through which nature speaks out. So, in cooperation with the Meteorological Institute, the data on weather conditions in the territory of vineyards were collected. The amount of precipitation, as the most changeable variable, proved to be a great tool to show graphically how much weather actually affects the diversity of nature every year.

Circles, standard meteorological rain symbols, show the amount of rainfall in a particular month, and the label conveys at first glance what was the vintage year like, and what kind of wine tastes can be expected. Graphic elements have been reduced to mere basic symbols considering that wine produced by nature doesn’t require additional decorations, neither in its taste nor in its packaging.

Similar Campaigns

11 items

1 Cannes Lions Award
Art Directed By Nature - 6 Year Wine Collection

STUDIO SONDA, Vizinada

Art Directed By Nature - 6 Year Wine Collection

2019, VINSKI PODRUM BUZET

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