Eurobest

Piquentum St. Vital 12/13/14 Collection

STUDIO SONDA, Vizinada / VINSKI PODRUM BUZET / 2017

Awards:

1 Silver Eurobest
1 Shortlisted Eurobest
Case Film
Presentation Image
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Overview

Entries

Credits

Overview

Background

Labels for collection of natural wines from untreated vineyard - (years 2012/2013/2014, all from the same vineyard). The producer’s motto is: "Nature creates, I'm just transferring". His vineyard is not treated with pesticides and his wines are honest, every year different, depending on how nature behaved. He wanted the promotion that follows his aspiration to expand the importance of understanding the nature and that will speak out about the importance of avoiding the treating of wines with artificial substances, both in vineyards and in wineries.

Execution

In cooperation with the National Meteorological Institute, the data on weather conditions in the territory of vineyards were collected. The amount of precipitation, as the most changeable variable, proved to be a great tool to show graphically how much weather actually affects the diversity of nature every year. Circles, standard meteorological rain symbols, show the amount of rainfall in a particular month, and the labels convey at first glance what was the vintage year like, and what kind of wine tastes can be expected. Graphic elements have been reduced to mere basic symbols considering that wine produced by nature doesn’t require additional decorations, neither in its taste nor in its packaging. This wine collection wants to encourage thinking and discussion. In such a way, wine, as one of the historically most acclaimed product, becomes a medium that speaks out about the importance of understanding the nature.

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2019, VINSKI PODRUM BUZET

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