Cannes Lions

COCA-COLA

EMERGE, Copenhagen / COCA-COLA / 2005

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This website provided a possibility of fighting the tensions and pressures that youngsters globally experience every day, by enabling them to say “CHILL!”.This has been a smashing success, providing a new, funky means of communication.Design a message (diss) from more than 200 available words. Ad a beat and scratch your diss, before you send it.Be yourself, allow your individuality to come out, opening up to others – feel good. That´s what this is about”Chill” = Chill out, cool down, back off...“Diss”/“To diss someone” = A statement/message put forward to another person.

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