Branded Entertainment is the most appreciated current advertisement trends in our country. The average of time spent by population on the internet and social networks is very high, and good content created by brands is very valued and shared by users. Great connections between brands and people appear when brands share relevant content for consumers.

Most of the population doesn't get annoyed by having brands presence on social networks, as soon as the content they share is good.

Because people need to experience by themselves what we're assuring through advertising means. If they feel sure about the result, and the brand approached them in a fun tone of voice, they will become the best brand ambassadors.

3233 calls received in a week. 92% acknowledged that their main problem was a sedentary lifestyle. 75% acknowledge their intention to change. 69% said they should do it now and not in the new year.