Cannes Lions
LEO BURNETT INDIA, Mumbai / COCA-COLA / 2007
Overview
Entries
Credits
Execution
We created a mirror device, where people could play with their reflection. The guide would ask the individual to stand on the footprint marked on the floor near the edge of the mirror. He would be asked to stand in such a way that one mirror would divide his body into two exact halves. He was then asked to fly by lifting his right leg and hand.
The message on the mirror read: DIET COKE. LIVE IT LIGHT.
Outcome
Although it was for the masses, it was still a very personalised message, it left behind a good memory with cokeThe Mirror device was placed in malls, colleges and office buildings. Every time one would try flying in the mirror, laughter and excitement would fill the area. The acitivity was done for 3/4 weeks time, during which the results went up to 17%.
Similar Campaigns
12 items