Cannes Lions

UNEXPECTED VISITOR

C-SECTION, Istanbul / COCA-COLA / 2013

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Overview

Entries

Credits

Overview

Execution

It is part of Turkish culture to rent mini football fields and make friendly matches. So, we took legendary football player Sergen, 'the Maradona of Turkey' to such a match. He unexpectedly arrived in a Coca-Cola truck and made an offer. The amazed players all agreed to ride in the Coca-Cola truck to a surprise location. The truck had no windows and they couldn't see where they were going.We took them to one of the biggest stadiums in Istanbul and other legendary football players were also waiting there for the big surprise. Of course, we filmed the entire experience.

Outcome

The video instantly went viral reaching the top of the Viral Charts on the first day.

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