Cannes Lions
GANEM, Mexico City / CORFUERTE / 2008
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For a long time, many housewives in Mexico have had to stay at home taking care of every single detail in order to keep their homes clean and tidy. Tasks such as laundry, cleaning, ironing and cooking are very common in their everyday routine. Cooking, is the most time consuming of them all, leaving just a few hours a day to spend with their family, thus neglecting their primary objective: Family.Now we offer them a solution: Tomato Puree Del Fuerte, cooking for your family has never been so easy. That's why we came up with the concept "there are more important things than making tomato puree... we do it for you".
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