China’s transformation over the last two decades has been dramatic and tumultuous. Media portrayal of the country has been so focused on its urbanisation, economic growth and sudden wealth that all other stories about this ancient country have been lost in the loud roar of international and domestic public opinion. Even the Chinese themselves have forgotten that there is another side to China: one that is tranquil, cultured and soulful. Since its arrival in China 17 years ago, Starbucks has paired the reputation of an international brand with a sense of coffeeshop authenticity. The brand has grown robustly, establishing itself as an important brand and an aspirational part of many Chinese people’s lives. As the brand matures and competition increases, Starbucks wanted to stay relevant by bringing fresh news to the Starbucks experience in China.

To tell the story behind each city, each card was illustrated to balance a sense of refined craftsmanship with authentic imperfection. Richly textured and beautifully rendered, each piece is an artwork in its own right. The colour scheme was carefully selected to align with the city it represented. In production, a tactile feeling and a sense of depth were created by printing on multiple layers. The embossing details along with delicate gold foil lines gave the cards an exquisite final touch. Inside the card-holder is a two-toned mural with all city heroes intertwining with each other. The design suggests the form of an ancient Chinese scroll, transcribing all the epic legends of our culture.