With a small budget, we needed to come up with some kind of media to communicate the news menus. The client wanted something original and that would stand out. So since we were talking about coffee, why not use the coffee beans themselves? So we created posters to be placed inside the stores with our message, but with our own particular touch.

We used actual coffee beans, one by one, to spell out this

new asset in a large scale braille message. A fun and eye-catching way to demonstrate what we wanted.

Since Starbucks is always concerned about social accessibility, we could enable everyone to enjoy our coffee: from the tip of the fingers to the tip of the tongue.