Cannes Lions
CAVIAR CONTENT, Los Angeles / BACARDI / 2015
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Steve Schneider is no ordinary bartender. After graduating top of his class and signing up to be a Marine, Steve had a near-death experience which changed his life forever.
Unable to rejoin the forces because of his injuries, he began making cocktails in a bar in Washington DC, and his true passion really began to shine.
Through the atmosphere, the people and the craft, he began to heal his spirit, right behind the bar. Now, crushing ice and ingredients using oversized hammers and mallets, he serves memorable moments to hundreds of customers, week in, week out. True Passion Can't Be Tamed.
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