The V.I.T. (Very Important Traders) is an incentive program, created for the distributors of the different Bacardi-Martini Portugal brands. Once a year, the concept of this program is renewed. The challenge consisted in creating a wide concept to embrace every tactical action and sales objectives posed to these distributors.

The concept created to communicate with the distributors of "Casino VIT. Here everything is set for you to win." To bring this idea to life, we used some of the tricks and cheats used in Casino games: cards up the sleeve, marked cards, scraped coins for slot machines and even a DVD of Ocean's Thirteen so the VIT’s could learn with the best. These were some of the gimmicks used throughout this campaign.

This program is still taking place and it's not possible at the time to disclose quantitative results. Nonetheless, we have received praise both direct and via the client.