Cannes Lions

PEPSI

BBDO KOREA, Seoul / PEPSICO / 2008

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The main object is not just making our target buy the brand, but “enjoy” and “love” the brand.Opened consumer UGC event with sources for 3 versions of ‘More’ (versions: acapella, BGM, full).

Consumers participated in events via uploading UGCs in categories of preference (rap/dance/DJ or instrumental performance), or via voting on uploaded UGCs.UGC judged on total number of votes/number of “scraps” (scrap to copy & paste on another site of choice) with reflection on opinions of Pepsi related persons and The Black Eyed Peas.

This campaign provided a chance to perform on the opening stage of The Black Eye Peas visiting concert for the chosen final winners (2 teams selected).

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2021, PEPSICO

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