Like all great ideas, this one began with a simple truth – everyone’s got a point of view about what would make a good crisp flavour. If you work on Walkers, people are never shy of giving you their opinion of flavours’. So, if everyone’s so smart about crisp flavours’, why not ask them for their own suggestions? Why not let people decide for themselves? Walkers has never done anything like this before. So, they had no reliable way of forecasting likely results. An optimistic prediction of the number of flavour suggestions they might receive put it at 400,000.