Cannes Lions

Sweat Machine

JUNIPER PARK\TBWA, Toronto / GATORADE / 2016

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To remind Canadians that Gatorade is specifically designed to replace the fluids and electrolytes you sweat out, we created a special kind of vending machine. It only allows you to pay for your Gatorade with sweat, not money.

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2024, GATORADE

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