MapMyRun to place G-Fit messaging alongside the created maps. To drive engagement, the message calculated how many ounces of hydration were required for that specific run.

To intercept athletes looking for musical inspiration during workouts, we leveraged Pandora to create G-Series-Fit workout mixes customised to the intensity of their workouts.

For during workout messaging, we capitalised on those who work out at home. We partnered with YourShape for Kinect to create a never-done-before in-game branding experience that allowed users to unlock special workout features by holding a G-Fit product up to the screen.

When fitness athletes aren’t working out, they’re seeking out fitness and nutrition tips. We worked with Ustream to create a series of G-Fit sponsored live streaming events that allowed users to view and interact with leading fitness experts.

This innovative approach succeeded in getting the G-Fit message in front of fitness athletes when their mindset was 100% about getting and staying fit.We generated over 100,000 downloads of G-Fit sponsored workout mixes and live fitness expert streams to effectively reach out target.Beyond highly-engaged download exposures, you could say we literally put the G-Fit line of products “on the map” with over 20m impressions resulting from the MapMyRun element alone.Most importantly, the laser-focused initiative helped to drive awareness among fitness athletes of our product from 0% to 36% in just 12 weeks.