Instead of just letting the brand spread happiness, we engaged the consumer by becoming a helping hand and making it possible for the Danes to spread happiness themselves. Smiles were spread all over the airport. First, as curious people interacted with the installation and second, as the arrivals were surprised by the happy welcome. The line “open happiness” came to life, together with sampling so we made a strong connection between happiness and Coca-Cola.

People took over 2400 flags and sampled 800 ‘Cokes’ during one day when the special installation was in the arrival hall. 25,000 arriving passengers received a happy welcome by the Danes, which means we reached flights from over 30 different countries. The ad received a lot of attention in the airport and most importantly, the Danes were able to share happiness with people arriving to the world’s happiest country. Making a strong connection between Coca-Cola and happiness.