Cannes Lions
750MPH, London / COCA-COLA / 2020
Overview
Entries
Credits
Execution
For this spot, we were tasked with bringing the entire world alive. With such a visually post-heavy film we picked away at the sound design over many weeks, creating the sounds of the building smashes, collapses, road cracks and sonic booms as well as giving personality to each of the video game characters. Everything was created in house with sound effects, synthesizers and foley. Huge attention was paid to spotting every single piece of rubble and debris and great care and attention taken to both the larger sound design moments as well as foleying every bit of plaster and debris that fell. This then continued onto the mixing stage, finding a balance between the storytelling, sound design and the chosen music track.
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