Cannes Lions

SPRITE

OGILVYINTERACTIVE WORLDWIDE, New York / COCA-COLA / 2003

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Description

Sprite “What’s Your Thirst” is a dynamic Web module that fulfils the promise of Sprite’s offline advertising by providing in-depth portraits—in video, words, and photographs—of real people who are following their thirsts.

Each portrait centres around a web-only documentary that showcases the subjects’ unique talents and fascinating personal histories. The subjects range from a woman who is realising her dream of drumming professionally, to a breakdancer who is keeping the art alive.

The portraits present a fully-rounded look at each subject by allowing viewers to “see” the video documentaries, “read” a article that traces their stories, or “dig” into photo essays and historical information that places them in a broader context. The whole experience encourages viewers to consider their own thirsts and to identify with the campaign and the Sprite brand.

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