As in many parts of the world, women's football does not receive the same support as men's. That is why the women's league was about to disappear. How could we increase fan support and gain recognition for the women's league to ensure that it continues to play and grow?

We took off half the badge of the champion team of the Colombian professional football league, something never done before, to show that the men's football team is only half the team. An act of telling fans that if they only support their men's team, they are half the fans they claim to be.

How can we made the world of football talk about the female league, not because they are women, but because they are part of the teams we said we love with all of our hearts.

Football fans always said there are not better fans in the world like the fans of their team. They believe they are the most complete fans in the world. But if they only support their male team, they really are just half fans. This was the strategy, not to support women because they are women, to support them because they are exactly the half part of their professional teams and in order to be the best fans in the world like every fan said, they need to support both teams equally.

We took off half the badge of the champion team of the Colombian professional football league, something never done before, to show that the men's football team is only half the team. An act of telling fans that if they only support their men's team, they are half the fans they claim to be. Then in the female team match the girls came up with the other half and everybody join our movement. The 20 teams of the professional lleague took half of their badges one way or an other, all media pledget with them to gave more visibility to the female league, and most important fans talked about it and pledget too, to follow their matches.

+633% assistance increase during the whole league.

The 20 first division teams joined us.

+55K fans assists to the finals in a huge record.

Many many fans became 100% fans.

- The Colombian Female league 2020 was played and now 2021 competition is on.