Cannes Lions

Blue Eyes

DELIRIO & TWAIN, Bogotá / ABINBEV / 2021

Film
MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Execution

In this film we wanted to show in many different ways the beauty of having blue eyes. Those eyes that everyone want to have, but few actually have.

In the storytelling we gave the audience a trip with very abstract images of the blue eyes, and in the middle of the story will tell them, that is really cool having blue eyes, because according to a University of Vermont study, people with blue eyes are more resistant to alcohol, than people who have other color eyes, but unfortunately only the 8% of the global population have blue eyes.

Then, we gave them of message: if you don’t have blue eyes, drink responsibly.

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