Cannes Lions
MICHELOB ULTRA, New York / ABINBEV / 2021
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Michelob ULTRA partnered with the greatest champions of all time to answer the question: Are you happy because you win or do you win because you're happy? "Happy" shows the greatest winners of all time already know and live by this formula. Seeing Serena Williams, Anthony Davis, Payton Manning and Brooks Koepka truly enjoying success in the comfort of their own homes with friends and Michelob ULTRA.
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