Cannes Lions

POCARI SWEAT DRINK

DENTSU, Tokyo / OTSUKA / 2003

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Overview

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Credits

Overview

Execution

We succeeded in concluding the first-ever contract with the National Space Development Agency of Japan regarding the use of space by the private sector. We promoted the plan as a joint project, and completed the huge volume of work outlined below in six months: Contract with Russia's Space Agency, scientific experiments on the safety of the items to be launched into space, shooting tests using a simulator, production of a shooting manual; training of the astronauts, shooting of the launch scene, and technical investigation of the live transmission of the images shot. The individual in charge of the media served as the creative director to plan and produce the commercial.

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