Pocari Sweat is a popular ionised drink created by a pharmaceutical company founded a century ago. Even after 40 years since its release, this brand is still heavily used amongst junior and high school students. Known for its hydrating effects it is popular not only in Japan but throughout Asia. To illustrate Otsuka Pharmaceutical’s firm belief in the power of human vitality, this advert was made to show the challenges they are willing to face even during a global pandemic. This advert featuring about a hundred junior and high school students in lockdown was released just three days after a state of emergency was declared in Japan, showing us that no matter the circumstances we can still overcome through the power we naturally possess.

Amidst the COVID-19 pandemic about a hundred junior and high school students that filmed themselves on their smartphones during lockdown. The footage of them singing individually at home were then edited together to form a group choir performance. The advert ends with the same sky that they are under to illustrate how no matter the physical distance we are all connected.