Cannes Lions

CALORIE MATE SNACK FOOD

DENTSU, Tokyo / OTSUKA / 2008

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We came up with this commercial to demonstrate that Balanced Nutritional Food Calorie Mate, convenient snack-type food items that can be eaten anytime, anywhere-are perfect for meeting people’s needs. Otsuka Pharmaceutical launched a campaign which showed people who are as hungry as hell in many different situations. The campaign was very successful in supporting the brand building of Calorie Mate.

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