How could the life of Manuel Neuer – goalkeeper of Germany´s national soccer team and FC Bayern Munich – look like, if he hadn´t tried to become a professional goalkeeper? The film takes us through a day in the life of software-tester Manuel Neuer, who explains via interview style what he does in his job and life. No doubt he is happy, but there are moments when he thinks back at when he was goalkeeper in a local soccer team. Leading to a self-reflecting question: “What, if I had really tried to become a professional goalkeeper?!”

The video was seeded on Youtube, Twitter and Facebook all at the same time and spread organically to other websites and web-magazines through shares and postings by fans and professionals like sports editors or celebrities.

• Date Range Youtube: 07.09.-27.09.15; 4,3 Mio Views

• 6.2 MIO views in total (82% Youtube, the rest via Facebook and other platforms)

• 2nd best performing Coke Zero content piece on a global level (although only published in Germany) after Coke Zero Bond viral 2012

• Several unpaid TV features on German Television outstanding positive sentiment ration of 88% with a high engagement rate and users commenting the film in a very positive way

• YouTube comments like „The best film since ever!“ or „That’s how advertising should be!“.

• Experts like 11 Freunde (soccer magazine), Sportbild (sports magazine) and Handelsblatt (economy magazine) quoted and shared the film.

• Comedy shows even produced parodies, where Neuer was replaced by Hitler, Kim Jong-il or Darth Vader.