Cannes Lions

THE HOT DEAL MACHINE

OGILVY & MATHER, Mexico City / SPRITE / 2013

Case Film

Overview

Entries

Credits

Overview

Execution

Technological innovation sought to create a link between Sprite and heat; we needed to take over a moment of consumption and we decided that it should be the warmest hours of the day. Although it seems simple, it was hard work because we had three variables to consider: the temperature, the time of day and the standard price of soda. Taking all this data we decided to create a vending machine model with the capable software to launch discounts that counteracted the degrees of temperature in the environment. And we succeeded, each bottle had a different price depending on the centigrade in the environment and it could even be free if the temperature was at its highest.

Outcome

As soon as the patent is approved, this technology will be implemented in vending machines in several countries. Sprite will appear as an innovative brand by building more of these machines because it allows people to interact with beverages through this technology created promo.

Sprite needs to position itself in Latin America as the soda brand that eliminates heat; this way the strategy used in Mexico will carry onto other countries since this thermal vending machine proved to be a successful campaign start in ours.

Similar Campaigns

11 items

Naked Hour

WIEDEN+KENNEDY, Sao paulo

Naked Hour

2021, SPRITE

(opens in a new tab)