Cannes Lions

Sprite New Formula

J. WALTER THOMPSON BRAZIL, Sao Paulo / SPRITE / 2018

Supporting Images
Demo Film
MP3 Original Language

Overview

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Credits

Overview

Description

The idea was to turn boring formulas the students had to know by heart into catchy songs that

also helped promote Sprite’s new formula. To do that, we turned to YouTube and found 6

teachers that used music to help students memorize formulas for college admission tests, and

invited them to write and perform in the music videos, with songs for the 7 formulas that were

more frequently required in the last 10 years, according to data from Google.

Execution

We created 7 songs and 7 music videos with the formulas that were more frequently required

in college admission tests, according to the statistics. We released a playlist on Spotify weeks

before the big test, followed by the music videos and a special binder, which brought an LP

with all songs, lyric posters for the students to memorize the lyrics and hang on their bedroom

walls. At night, while they were studying, the radios played our Formula Songs. The action took

place all over Brazil until the end of the year and until all major college admission tests were

over. But the best part was that we managed to take this idea to the classroom, as other

teachers got into the RFRSH way of studying

Outcome

We had more than 20 million views on Facebook and YouTube. More than 2 thousand hours of

Formula Songs were played on Spotify. That is a lot considering it’s teens studying we are

talking about. And although Sprite’s sugar-free formula isn’t exactly a sales hit, Formula Songs

had a 90% approval rate on social networks.

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