Spikes Asia

The Break-Up

GREYnJ UNITED, Bangkok / PATAYA FOOD INDUSTRIES / 2016

Awards:

1 Silver Spikes Asia
1 Bronze Spikes Asia
Presentation Image
Film
Case Film

Overview

Entries

Credits

Overview

Background

Thais have a lot of local snacks, known as street food, which can sometimes cause unhealthy effects if consumed often. Nautilus wanted to create brand awareness and change the way people eat. And since tuna is known for their healthy quality, the brand intended to insert itself into Thai snack-eating habit as a healthy snack alternative. Moreover, it wanted to engage with younger generation and first jobbers, those who are known to use digital devices excessively, by making a clip that could go viral.

Description

When people find something better than what they have, parting happens. But parting in this case is special because it occurs from being health-conscious. Let’s see how the love between an office lady and a street food vendor ends.

Execution

The director used a song, characters, a scenario, and cliché break up lines to tell a story of a relationship between two people.

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The Break-Up

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