Cannes Lions

The Break-Up

GREYnJ UNITED, Bangkok / PATAYA FOOD INDUSTRIES / 2017

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Demo Film
Film
Case Film
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Overview

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Overview

Description

Thais have a lot of local snacks, known as street food, which can sometimes cause unhealthy effects if consumed often. Nautilus wanted to create brand awareness and change the way people eat. And since tuna is known for their healthy quality, the brand intended to insert itself into Thai snack-eating habit as a healthy snack alternative. Moreover, it wanted to engage with younger generation and first jobbers, those who are known to use digital devices excessively, by making a clip that could go viral.

Execution

The director used a song, characters, a scenario, and cliché break up lines to tell a story of a relationship between two people.

Outcome

The film received over 1 million views, 42,000 likes, and 28,000 shares on Facebook within 24 hours. It currently has approximately 7 million views on Facebook and YouTube. Most importantly, we have turned boring topic into something fun.

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