Cannes Lions

Sprite: DRONE PAINTER - Ugly or Contemporary artist

SAATCHI & SAATCHI UKRAINE, Kiev / SPRITE / 2019

Presentation Image
Demo Film

Overview

Entries

Credits

Overview

Background

Sprite presents another piece of fresh contemporary art - ? mural painted by drone.

Now it’s your decision: is it ugly or contemporary art.

Execution

Engineers created unique software with an AI-based algorithm and built a custom drone.

We had been testing it until we were sure - the system was working.

Then we created a site, where everybody could design their unique mural. Among hundreds of paintings, the best one was chosen.

On September 19 we pushed the online button and the drone got off the ground.

It was rough and not perfect, like a child’s drawing. It is not a big step in art.

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